The purpose of Spearfish’s detailed sign requirements is to protect the uncluttered and unspoiled aesthetics of the area, while allowing for the need for identification of businesses and community activities.
The sign ordinance protects the public from visual pollution and hazardous conditions that can result from commercial and private signs which are structurally unsafe, obscure the vision of motorists, create dangers to pedestrian traffic, or which compete or conflict with necessary traffic signals and warning signs.